UNK Today | August 2014 - page 61

THE UNIVERSITY
OF NEBRASKA
at Kearney’s email
newsletter is a
new feature the
communications
and community re-
lations department
implemented this
year. It was devel-
oped as a way for
students, faculty
and community
members to
stay up to date
with all things
UNK-related.
By CASSIE KERNICK
Hub Intern
KEARNEY — The depart-
ment of communications and
community relations saw all
the changes on
the University
of Nebraska at
Kearney campus,
including its
own.
“Eighteen
months ago, the
vice-chancellor of
community rela-
tions retired and
the position was reformulated,”
said Kelly Bartling, assistant vice
chancellor for communications
and community relations.
Bartling was appointed
to her position in February
2013. Before the transition,
the department was formerly
known as University Relations.
In addition to changes in per-
sonnel, many of
the adaptations
in the depart-
ment have been
based around
having a stron-
ger social media
presence.
Instagram and
Pinterest were
added to UNK’s
social media programs. The
department also saw growth on
Facebook, Twitter, YouTube
and its LinkedIn accounts. One
of the largest increases was
seen on Facebook as the UNK
page increased its likes from
5,556 to 7,889, Bartling said.
Social media, along with
video productions and the
web, are managed by Creative
Services, which is a part of the
communications team.
“We do all kinds of video for
the university as a whole, sup-
porting campus news/market-
ing initiatives as well as videos
for the various departments
and colleges of UNK,” Steph
Gallaway, the Creative Services
digital media
producer, said.
Along with
promotional
videos, the
department
provides coverage
of on-campus
events, com-
mencements and
any other news-
worthy events involving UNK
students.
Another major change in the
department is the implementa-
tion of an electronic newslet-
ter. UNK Update is a weekly
compilation of what is happen-
ing on campus. This electronic
version sent out via email
features links to other news
stories, videos
and photos of
campus events.
All UNK stu-
dents and faculty
are automatically
subscribed.
“Community
members can
also subscribe,
and that’s why
we developed it, so anybody
and everybody can know what’s
going on at UNK,” Bartling said.
To receive the newsletter, one
can go to unknews.unk.edu and
subscribe. This website also is
a new feature for the depart-
ment and showcases all of its
involvement on campus.
“Our goal is to keep the
content fresh and occasionally
surprise people with our cov-
erage,” Todd Gottula, director
of news and internal com-
munications, said. “We think
UNK Update is a must-read
for everyone who cares about
what’s happening at UNK.”
Another addition to the
department’s marketing efforts
is the implementation of You-
Visit. This allows prospective
students to take an online tour
of campus with photos that
give the appearance of strolling
through campus.
To maintain the momentum,
the department has recently
hired Kyle Means as director of
marketing.
Means
will carry
out strategic
marketing
for UNK.
Means said
he has many
specific
objectives
he’d like to
accomplish
within his first year on the job.
“A few of those goals include
developing a new brand and
message to carry UNK into a
new era, creating a more stra-
tegic digital marketing cam-
paign to appeal to prospective
students, and utilizing con-
tent-driven marketing to further
enhance the image of UNK,”
Means said.
Even with all of the chang-
es within the department and
the constant effort to keep up
with technology, Bartling said
the fundamentals of public
relations
have not
changed.
“PR has
evolved
over the
years, but I
look at PR
as devel-
oping and
strength-
ening
relationships with any and all
audiences that UNK wants to
have those relationships with,”
Bartling said.
email to:
MASTER OF BUSINESS ADMINISTRATION
The Graduate Program designed for the
Working Professional!
Catapult Your Career!
Choose one of the following MBA Tracks:
• Generalist • Accounting • Human Resources
• Human Services-Nonprofit Management • Marketing
IMPROVE. ADVANCE. SUCCEED.
Contact
or call 308-865-8346
Only five percent of schools worldwide have earned this distinction from
AACSB International, the premier accrediting body of business schools.
It’s not too late to start! Classes begin August 25!
Apply now at unk.edu/admissions
UNK is an ADA & Affirmative Action/Equal Opportunity institution
BS in Business Administration
Online Degree Completion Program
• Finish your bachelor’s degree online
• Study how businesses/organizations operate
• Learn how to build successful organizations
• The Marketing/Management Minor & the Accounting Minor
are offered fully online
ACT TODAY!
Email:
(Barb Wayman)
Call: 308-865-8515
• 33 credit hr. program
• Hands-on projects
• Supportive
• Shared experiences
Strong communications
UNK adapted PR department, ramped up social media presence
UNK
Today
:
Campus & Community
Kelly Bartling
Tood Gottula
Kyle Means
Steph Gallaway
CHANCELLOR
DOUG KRIS-
TENSEN,
left,
announces that
Paul Plinske
will be the new
athletic direc-
tor at a press
conference in
August 2013.
Organizing news
conferences is
just one of the
many duties of
the communica-
tions and com-
munity relations
department at
the University
of Nebraska at
Kearney.
Courtesy
“Community members
can also
subscribe, and that’s why we
developed it, so anybody and
everybody can know what’s
going on at UNK.”
Kelly Bartling
1...,51,52,53,54,55,56,57,58,59,60 62,63,64,65,66
Powered by FlippingBook