By ROBIN GIVHAN The Washington Post NEWYORK — Inside Tribeca’s vintage Square Diner, with its midcen- tury patina and aroma of over-heated coffee, about a dozen models are not so much posing as loitering. They are munching on French fries as they perch on red vinyl banquettes. Their eyes are heavily lined and their hair has been teased into ’50s bouffants or roller-set into exaggerat- ed curls. And they are wearing dresses from Batsheva, the label designed by Batshe- va Hay, a former lawyer who has a love for prairie dresses and buttoned-up ruffly blouses in old-fash- ioned cotton. Her business began two years ago as a passion project and has turned into a hot topic. And she is now a finalist in the CFDA-Vogue Fashion Fund competition. So do not pooh-pooh prairie dresses. The fashion industry has gotten behind them, and the modest, old-fashioned sen- sibility has had an influence far beyond their current popularity, which appears to be rising. There’s a ripple of reserved femininity running through fashion. Young women have been drawn to dresses with small-scale floral prints, puffy sleeves and poofy shoulders. Hay’s vision has been the most pure. It doesn’t have the pop culture edginess of Gucci or the accessibility of Coach. Her clothes are far more earnest. For spring 2019, her intent is to explore the inherent tension in the style that she is propos- ing. Her work has a retro sensibility but she uses contemporary fabrics, such as pink and green metal- lics. One can most easily envision these dresses out in the country, but they are meant for city dwell- ers — they were, after all, designed by a woman who grew up in Queens. They are modest, in that they are high-necked and reveal little skin; but they are so out-of-the-ordinary and visually jarring that they immediately draw attention to themselves and whoev- er happens to be wearing them. There is something intriguing about what Hay is proposing, which is to use fashion as a visually symbolic rejection of the slickness of contemporary life. This is her answer to streetwear, which allows one to move incognito through the public square. The only connections are with like-minded passersby who understand the codes of prestige written into a particular sweatshirt or pair of sneakers. Batshe- va eschews anonymity. There’s no hiding in these clothes. They are provocative, but only because they are so darn civil and precious and sweet. They don’t swagger. They don’t brag. Their power is in every- thing that they refuse to be. Women in BUSINESS Tribune News Service MODELS WEAR prairie dresses from the Batsheva New York Spring Summer 2019 Collection. Prairie dresses are back in fashion By MIKE KONZ Hub Enterprise Editor KEARNEY —What is Kim Rodg- ers’ advice for someone stepping into a leadership role? “Be willing to take a risk, have con- fidence in your abilities, and be willing to learn from others,” said Rodgers, who is tapping her own advice as she sets out to expand her business’s foot- print in Kearney and launch a second business. In December, Rodgers’ U Med Spa & Weight Management at 5609 First Ave., in north Kearney will move to the Younes hospitality complex in south Kearney. U Med will occupy the south end of the Cunninghams By the Lake restaurant that opened in the spring. For the past four years U Med has operated in north Kearney. Rodgers plans to transform the spa into a mas- sage therapy school. “There is a great demand for mas- sage therapists. We turn down massages every day,” Rodgers said about the logic driving her decision to open Look younger, feel healthier Courtesy THE NEW U Med Spa & Weight Management facility in the Younes hospitality complex will be 6,500-square-feet and have tall ceilings and a circular floor plan. Owner Kim Rodgers said those are features that will help clients feel as if they’re in another world. Mike Konz, Kearney Hub BASED ON THE SUCCESS of U Med Spa & Weight Management at 5609 First Ave., Kim Rodgers believes a new, larger spa in south Kearney’s Younes hospitality complex could become a destination for clients seeking to look younger and feel healthier. MASSAGE SCHOOL, PAGE 5 U Med Spa to open second location with expanded services at Younes complex in Dec.